PATLITE APPOINTS RICH MASSO AS GENERAL MANAGER

[Torrance, CA – April 1, 2021] PATLITE, a leading manufacturer of visual and audible signaling devices, announced the appointment of Rich Masso as General Manager of PATLITE USA.

Beginning his sales career 35 years ago, Rich has experienced a range of sales positions with industrial automation manufacturers and distributors. Rich began his career with PATLITE 10 years ago as Midwest Regional Sales Manager, then progressed to National Accounts Manager, and quickly advanced to National Sales Manager in the summer of 2018.

Now, in his third promotion with the company, Rich plans to continue to “Pay close attention to our ‘Team’ oriented philosophy to meet our short and long term goals. And remembering that a strong, supportive team makes for a strong, supportive company, one that Distributors and Customers can trust and enjoy doing business with.”

The strong relationships and extensive leadership experiences Rich has built over the years has carried him to his current promotion as General Manager. “During my many years here at PATLITE, I would have to say my most cherished memory has been all of the great people I have had the distinct privilege to work with. I have learned so much from each of them and I will be forever grateful for their guidance and friendship.”